Who we are

Fidelity Life Asset Management Company is a premier investment management firm specialising in alternative investments. With a strong focus on delivering exceptional financial solutions and personalized service, we provide a diverse range of investment products, including REITs, Mortgage Backed Securities, microfinance funds, and gold ETFs, this on top traditional Equities and Fixed Income Investments. Our target market comprises institutional investors seeking innovative and profitable investment opportunities. 

Vision

To be a life partner to a great financial legacy

Mission

We deliver value to stakeholders through Responsive financial solutions, Superior customer experience, Consistent and Superior stakeholder returns and Good Corporate Citizenship 

our values

AGILITY

We promptly respond to change and hasten the time to market

COLLABORATION

We work together as a team

INNOVATION

We have ability to bring new products, we deliver relevant financial investment solutions

DIVERSITY

We are all pieces of the same puzzle

INTEGRITY

We are committed to our duties and principles

our timeline

1998

Initial registration

Initial Registration as ZIMRE UNIT TRUST MANAGEMENT COMPANY (PRIVATE) COMPANY with focus on Unit Trust management 

2001

NAME CHANGE

Name change to FIDELITY LIFE ASSET MANAGEMENT COMPANY (PRIVATE) LIMITED to reflect wider investment services offering that includes Portfolio/Fund, Money Market & Unit Trusts 

2020

MERGER

FLAM merged with Fidelity Life Assurance’s Property Management division to extend its product and services suite to investment property management 

2022

ALTERNATIVE INVESTMENTS

Introduction of Alternative Investments. 

our company philosophy

At Fidelity Life Asset Management, we are guided by a set of core principles that drive our operations and client relationships.

Client-Centric

Approach


Our clients' needs and goals are our top priority. We strive to understand their unique requirements, risk profiles, and financial objectives to deliver tailored investment solutions that align with their long-term success.

 

Integrity and Trust


We uphold the highest ethical standards and integrity in all aspects of our business. Our commitment to transparency, accountability, and fiduciary responsibility ensures that our clients' trust in us is unwavering.

 

Investment Excellence


Our dedicated team of investment professionals brings a wealth of experience and expertise in alternative investments. We employ rigorous research, robust risk management, and a disciplined investment approach to strive for consistent investment excellence.

 

Impact Investment


With a focus on impactful investments we leverage our market insights to identify attractive investment opportunities typically in private markets. Our Impact Investment perspective allows us to uncover untapped potential and deliver superior investment results.

 

let us help you get started

When you choose Fidelity Life Asset Management, you are choosing a partner you can trust to guide you towards a brighter financial future. Contact us today to learn more about how we can help you achieve your financial goals.
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